Premium Corporate Sponsorship
Premium sponsorship applies all of the marketing laws and knowledge from the sponsorship program directly to your organisation.
It is a completely customised marketing research and development program tailored to your categories, your products and your brands. Using your data, this comprehensive model will guide your strategic marketing decisions and it is unique to your company.
Please contact Elké Seretis Business Development and Marketing Manager to learn more.
Case Study: The Mars Marketing Laboratory
The Mars Marketing Laboratory was launched in 2009 when Mars became the Institute’s first Premium Corporate Sponsor.
The laboratory was formed to address strategic knowledge gaps by conducting marketing R&D (not market research) to test and produce marketing principles.
The findings can be applied:
- By all Mars marketers
- For all the Mars brands and product categories
- Across all the countries that Mars operates in
The Lab’s two main aims are:
- To translate marketing laws into specifics for Mars, and to evidence the laws with Mars data
- To provide superior marketing capability and instill a ‘marketing science culture’ that uses evidence-based guidance to change systems, metrics and practices
Associate Professor Rachel Kennedy is Director of the Mars Marketing Laboratory.